Humach acquires Markets EQ, boosting AI voice analytics in outsourcing
TEXAS, UNITED STATES — The Dallas-based AI customer experience and outsourcing company Humach purchased Markets EQ from Albany, New York, to acquire its AI-powered voice analytics system that serves the financial services and capital markets sector.
The acquisition enables Humach to enhance its position in the $250 billion customer experience BPO market.
The 2023-founded Markets EQ established a fast market presence among Fortune 1000 clients and hedge funds through its platform that assesses words along with pitch, tempo, emotional resonance, and subtle vocal cues. This technology provides a “complete picture of the speaker’s emotional state,” enabling deeper insights into high-stakes communications such as earnings calls and investor presentations.
The voice analytics AI developed by Austin and Markets EQ enables Humach to move past current market capabilities so it can deliver exceptional experiences to customers for enterprises, according to CEO Tim Houlne.
Integration and strategic impact
Markets EQ operates as an independent subsidiary under the ownership of Humach as a whole entity. Sean Austin co-founded Markets EQ before becoming Humach’s Chief AI Officer, while other Markets EQ executives and team members will join Humach’s product, engineering, and design organization.
Through the Markets EQ integration, Houlne believes that the mAI Pilot platform will achieve better customer experience personalization and provide deeper insights to satisfy clients and create market opportunities for Humach.
Through its mAI Pilot platform, which earned awards, Humach provides enterprises from healthcare to retail and financial services and utilities sectors with an “AI in a box” solution that combines digital assistants and AI agents to deliver superior customer satisfaction and operational efficiency.
Humach will differentiate its offerings in the global outsourcing and CX landscape through the integration of Markets EQ’s state-of-the-art voice analytics capabilities.
Company backgrounds and financials
Since 1988, Humach has developed into a company with 1,000 employees who generate $73 million in annual revenue. The company maintains a diverse portfolio of clients, which includes McDonald’s, Visa, and Amazon, alongside other major brands, and offers services from traditional call center outsourcing to AI-powered customer support.
Humach offers 24/7 multilingual HIPAA-compliant support through their solutions that combine human expertise with machine learning technology. It is also currently ranked #327 in the OA500 2025, an objective index of the world’s top 500 outsourcing companies.
The alternative data analytics and emotional intelligence insights provided by Markets EQ established the company as an innovator in voice analytics since its founding in 2023. Markets EQ launched in 2023 to create a platform that uses AI and voice analysis for revealing concealed financial communication meaning, according to Sean Austin, who serves as co-founder and CEO of Markets EQ.
Although the deal terms remain undisclosed, Humach now gains access to the expanding agentic AI market in global outsourcing.
