Ignition CX fuels job creation in South Africa
DURBAN, SOUTH AFRICA—Customer experience solutions provider Ignition CX is making significant strides in South Africa through impact sourcing initiatives, aiming to tackle the country’s high unemployment rate and foster community development.
With a focus on providing career opportunities to individuals from underserved communities, Ignition CX is helping people gain the skills and experience needed to thrive in the workforce.
South Africa’s unemployment rate, one of the highest globally, stands at over 32%, with disadvantaged areas facing even more severe challenges.
Ignition CX’s Activate Programme offers a unique solution to many young South Africans who are unable to secure a job without experience yet unable to gain experience without a job.
The program is a six-week intensive training course — two weeks of theoretical classroom education and four weeks of on-the-job training — equipping high-potential, unemployed youths with the necessary skills and knowledge to start their careers in the contact center industry.
Graduates of the Activate Programme are moved onto training for specific roles within the company.
The company’s Learning and Development (L&D) Department has an established career development pathway for employees to be guided along. It identifies high-potential employees within Ignition and facilitates continuous professional development in their field through further studies, conferences, and peer-to-peer training.
Aside from the program, Ignition CX also established the Ignite Training Academy, a fully accredited institute of learning with the South African Department of Education that can issue national certificates in industry-specific fields.
“Impact Sourcing is a major buzzword in business today, but at Ignition CX it is much more than that – it is the way we have been building communities as the business has grown for over 20 years,” said Sashnee Pitt, Head of Learning and Development for Ignition CX.
“We have recognized that it is a valuable tool for creating positive social impact and empowering South Africa’s workforce. By providing employment opportunities in regions where traditional jobs are scarce, it has the potential to make a real difference in the lives of workers and their families.”
The impact of Ignition CX’s efforts extends beyond the individual employees to members of the community. According to the firm, this holistic approach to job creation is transforming lives, reducing crime rates, and fostering a stronger economy.
With plans to more than double its workforce in the near future, Ignition CX is poised to continue its role as a powerful job creator in South Africa.
Ignition CX specializes in providing surefire solutions to customer experience. It is currently subscribed to the Outsource Accelerator (OA) Source Partner Program, a powerful tool that helps BPO firms with marketing, sales, and business intelligence.
