Infobip, BT collaborate to enhance CX in the UK
Global cloud communications platform Infobip and telecommunications company BT Group is partnering to offer to scale, design, and orchestrate personalized customer experiences across communication channels in the United Kingdom (UK).
Through this partnership, businesses will have access to Infobip’s entire suite of customer engagement solutions — including SMS and RCS — which enables brands to deliver rich, branded messages via an SMS inbox, WhatsApp and Facebook Messenger.
They will also be able to centralize customer data through one platform to understand customer preferences and quickly action data on behavior, engagements, payments, and shopping history, across these channels.
Further, this collaboration will allow customers access to Infobip’s automated customer engagement engine ‘Moments’, AI-powered chatbot building function ‘Answers’, and its new data-unifying solution ‘People’, which connects insights from online and offline sources to unlock a 360-degree view of the customer.
BT Head of Messaging Robert Jones said working with Infobop will allow them to offer customers “the solutions they need to take customer communications to the next level, whilst getting to know their customer better through intelligent data insights.”
Infobip Senior Telecom Partnerships Manager Chris Pozzi added, “we’re delighted to join forces with BT to ensure its enterprise customers can design and orchestrate personalized customer experiences across a plethora of channels through a scalable communications platform.”
