IntouchCX acquires AI moderation firm WebPurify, expands safety solutions
MANITOBA, CANADA — Customer experience solutions provider IntouchCX announced its acquisition of WebPurify, an AI-driven content moderation company.
While terms of the deal were not disclosed, it enhances IntouchCX’s Trust and Safety offerings, emphasizing its commitment to creating safe, inclusive online environments for brands worldwide.
“AI-powered content moderation perfectly complements our technology-first approach to customer experience,” said Shane Kozlowich, Co-CEO of IntouchCX.
“Together with WebPurify we will amplify our ability to help clients with the growing demands in Trust & Safety, including content moderation and platform safety and integrity.”
Enhanced global reach
The merger allows IntouchCX to integrate WebPurify’s innovative AI and human-driven content moderation tools into its extensive service portfolio.
WebPurify, based in Irvine, California, and operating a significant facility in Hyderabad, India, brings expertise in moderating text, images, video, and live-stream content. This geographic and operational expansion is set to bolster IntouchCX’s presence in crucial markets, addressing the needs of sectors reliant on robust digital safety measures.
A unified vision for a safer digital world
WebPurify’s founders, Jonathan Freger and Josh Buxbaum, expressed enthusiasm about joining IntouchCX, seeing it as an opportunity to scale their vision and enhance digital safety globally.
“Our combined strengths in technology, operations, and trust and safety solutions will enable us to meet the evolving needs of clients and users in ways we couldn’t achieve alone.”
This acquisition expands IntouchCX’s capabilities and sets a new industry standard for integrating customer experience with trust and safety, ensuring clients can thrive in an increasingly digital and interconnected world.
IntouchCX, formerly known as 24-7 Intouch, operates across multiple continents, including North America, Asia, and South America, with approximately 6,100 employees globally. It ranked #83 in the OA500 2024, an objective index of the world’s top 500 outsourcing companies.
