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News » IT-BPMs see rising interest in generative AI

IT-BPMs see rising interest in generative AI

MUMBAI, INDIA — Information Technology and Business Process Management (IT-BPM) providers are seeing high interest in using generative AI in areas of content generation and customer support.

In an Economic Times article, executives from Tech Mahindra, Genpact, and Fractal Analytics said several clients had requested pilot projects to analyze how to use AI solutions — like ChatGPT — for enterprise applications.

According to Tech Mahindra Chief Innovation Officer Nikhil Malhotra, AI solutions need a stronger contextual background of the cases that enterprises deal with to be useful in the business.

Sreekanth Menon, VP and Global Leder for AI/ML services at Genpact, stated that companies must build their proprietary data pools running generative AI applications for data security purposes.

Meanwhile, Fractal Analytics Group CEO Srikanth Velamakanni countered that it is not feasible for everyone to invest in building their own large language computing models required to run a generative AI platform.

Industry experts suggest a process of continuous education of employees and consumers, higher levels of security, innovative watermarking solutions, and revisiting frameworks for intellectual property classification, among others.

Most importantly, due to ChatGPT’s overwhelming popularity, experts emphasized a “larger need” to understand how the solutions work to prevent the spread of misinformation.

Generative AI (GenAI) is a subset of artificial intelligence that takes existing data to generate new outputs, including audio, code, images, text, simulations, 3D objects, and videos.

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