itel partners with Jamaican celebrity to attract top talent

MONTEGO BAY, JAMAICA — Technology company itel renews its partnership with a renowned Jamaican media personality to launch a new campaign focusing on employee experience and social responsibility.

Miss Kitty, a popular broadcasting professional and social media influencer, has been a face for itel since 2019, helping raise awareness for the company’s recruitment drives across Jamaica. 

Under their renewed partnership, Miss Kitty will contribute to itel’s growth as the company plans to hire thousands in the region.

Melissa von Frankenberg, itel’s Chief Marketing Officer, highlighted Miss Kitty’s importance in itel’s efforts. 

“Her evolving brand focuses on self-care, mental health, and the importance of being your best self – a message that aligns with itel’s commitment to employee experience and professional development. She has an amazing ability to connect with people from all walks of life,” von Frankenberg explained.

The campaign will have Miss Kitty support the engagement and recruitment efforts in Jamaica and other Caribbean locations by sharing unique stories of the company’s team members.

“itel’s CEO, Yoni Epstein, should be commended for his visionary approach to transforming the global services sector, benefiting many people and economies throughout the region,” said Miss Kitty about the partnership.

The campaign commences on July 7th, with Miss Kitty’s annual Blood Drive to be held at itel’s Kingston location.

itel is the Caribbean’s largest homegrown provider of CX delivery solutions. It is listed in Outsource Accelerator’s (OA) Global Outsourcing Firm (BPO) Index, a vital tool in assisting the BPO decision-making community with a broad but objective industry assessment.