LivePerson, Infinity team up to enhance digital experience
NEW YORK, UNITED STATES—Software firms LivePerson and Infinity have collaborated to help clients enhance their digital experience offerings through conversational intelligence.
This partnership aims to drive measurable ROI by seamlessly connecting attribution data across voice calls and digital messaging conversations.
The integration enables brands to improve visibility into online-to-offline engagements, optimize marketing initiatives, better understand data, and improve sales and service outcomes.
LivePerson claims that customers have experienced a 25% boost in customer satisfaction and 30% reductions in operating costs.
Meanwhile, Infinity claims that its customers have seen benefits, including up to 45% increases in phone leads and 64% reductions in acquisition costs.
“The combination of LivePerson’s industry-leading digital customer conversation platform and analytics with Infinity’s powerful call intelligence allows brands to unlock an exciting and high-impact set of data and insights that make conversations across these channels more powerful than ever, accelerating their digital transformation,” said Dan Sincavage, Senior Vice President of Global Partnerships at LivePerson.
Infinity CEO Warren Newbert added, “We’re already making it possible to attribute calls and ROI to digital conversations, and we’re excited to offer even more valuable insights to marketers, sales teams, CX professionals, and contact centers as our partnership progresses.
The partnership is available for early access, with a general release and expanded functionality planned for later in 2024. Brands can explore the offerings through the LivePerson Marketplace.
