Marketers fear AI job loss, report finds
STOCKHOLM, SWEDEN — A new report from software company Funnel reveals that 64% of marketers are concerned that artificial intelligence (AI) could replace their jobs within five years.
The Marketing Data State of Play 2024 report surveyed over 700 marketers worldwide about the impact of AI. Funnel collaborated with research firm Ravn Research in analyzing the data gathered in May and June 2023.
Seventy-five percent of respondents believe AI tools will affect their compensation while 63% spend up to 25 hours per month on automatable tasks like report generation. However, roles requiring strong data skills like analytics may be safer whereas 85% are working to improve their data abilities.
“Marketers don’t need to fear AI. Instead, they should focus on upskilling and figuring out how to use automation and AI tools to increase productivity,” said Funnel Chief Marketing Officer Per Made.
“As the data-based AI transformation evolves, solid data skills will remain their greatest weapon. By automating menial and repetitive tasks and focusing on critical thinking, they can unlock their creative potential and keep delivering value in the evolving landscape.”
The Sweden-based SaaS company provides automated data collection and analytics to over 2000 firms including Home Depot and Havas Media. Funnel, founded in 2014, has 350 employees across offices in Stockholm, Boston, Dublin, and London.