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News » MarketSource acquires Salelytics to offer enhanced CX in BPO

MarketSource acquires Salelytics to offer enhanced CX in BPO

MarketSource acquires Salelytics to offer enhanced CX in BPO

GEORGIA, UNITED STATES –  Outsourced sales services firm MarketSource has strategically acquired outsourced contact center services provider Salelytics. The terms of the deal were not disclosed.

This merger is set to revolutionize the Business Process Outsourcing (BPO) industry by combining state-of-the-art, artificial intelligence (AI)-assisted contact center technologies with top-tier sales operations.

With over three decades of outsourced sales expertise, MarketSource is known for delivering solutions to some of the globe’s most recognizable brands. Owned by the world’s largest privately held talent solutions provider, Allegis Group, Inc., MarketSource operates out of Alpharetta, Georgia, and Jacksonville, Florida, catering to sectors like automotive, telecom, information technology (IT), and more.

Salelytics has 30 years of excellence in contact center solutions. It ranked #390 on the Time Doctor OA500, an index of the world’s top 500 outsourcing firms.

“Our clients have long been requesting an expansion of our capabilities to better support them in large sales center and call center environments,” said MarketSource President and CEO Rick Haviland. 

“Not only can we continue to offer our capabilities in field sales, inside sales, and account management, but this acquisition enables us to do it at scale, utilizing advanced technologies to support clients in their growth efforts. In addition, it will allow MarketSource to expand into new verticals we’ve been interested in for some time.”

Boasting revenues of $15.9 billion and over 500 global locations, MarketSource’s parent entity, Allegis Group, along with its associated specialized firms, offers an extensive range of talent solutions tailored to address workforce challenges. 

The group’s notable subsidiaries encompass Aerotek, TEKsystems, Aston Carter, Actalent, and Allegis Global Solutions, among others. 

Allegis Global Solutions is listed as among the top 20 BPO companies in Washington.

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