MarketStar acquires Regalix, Nytro.ai to expand B2B revenue growth services
UTAH, UNITED STATES — Outsourced sales and revenue acceleration solutions leader MarketStar has acquired two companies to accelerate its globally focused, tech-enabled, end-to-end B2B revenue growth services.
The deal combines Regalix, Inc., along with its subsidiary, Nytro.ai Inc., to MarketStar’s Sales as a Service (SaaS) global offering.
Financial details of the acquisition were not disclosed.
“Regalix’s expertise in digital marketing, customer success, advertising sales and operations, and revenue ops, combined with MarketStar’s deep heritage in direct customer acquisition, partner channel management, and digital advertising sales is compelling and will further differentiate us in the marketplace,” said Paul Grant, MarketStar Chief Customer Officer.
Regalix is a global marketing and revenue operations company established in 2005 and is headquartered in San Mateo, California. It has 2,100 employees in the United States, India, Poland, and the Philippines.
Nytro.ai is Regalix’s world-class AI-based SaaS platform that enhances sales performance and revenue outcomes for B2B revenue generation teams. Under the deal, it will operate as an independent and wholly owned subsidiary of MarketStar.
MarketStar offers SaaS solutions that accelerate revenue with B2B Direct, Partner Channel, Digital Ad Sales, and Customer Success programs. Founded in 1988, it has over 1,600 employees, operating in the United States (Utah), Canada, Mexico, Uruguay, Ireland, Bulgaria, the Philippines, and Australia.
