Movate appoints new Chief Delivery Officer following major rebrand

KARNATAKA, INDIA — Digital technology and customer experience (CX) services company Movate announced the appointment of Aaron Fender as their new Executive Vice President and Chief Delivery Officer for Digital CX business.

This appointment comes after the firm’s major rebrand from CSS Corp to its current name.

Fender will lead Movate’s global delivery for its digital CX business unit and will be an integral part of the company’s executive leadership team, influencing the organization’s path to sustainable growth, profitability, client focus, and expansion.

He will also be responsible for end-to-end technology-driven CX services across customer acquisition, support, retention, and digital engagement.

Moreover, the new Movate appointee will work on optimizing the operational structure to drive agile and innovative solutions in the CX arena, contributing to the company’s overall growth.

Commenting on the appointment, Movate CEO Sunil Mittal said, “We are delighted to welcome Aaron to our Movate family as we move to the next phase in our growth journey.”

“Aaron’s expertise across the CX landscape and multiple industry verticals will help further bolster our ability to optimally deliver cutting-edge CX services and digital solutions to our growing portfolio of clients across the globe,” Mittal added.

Fender has over 25 years of experience in the CX industry focusing on BPO delivery. Most recently, he worked as a COO at AI-powered customer experience provider ResultsCX, where he helped transform the company from an outbound telemarketing company to a full contact center operation growing revenue from US$20M to US$400M with 50+ clients.

On joining Movate, Fender stated that he is looking forward “to creating a scalable delivery strategy and operations ecosystem that can sustainably cater to our ongoing organic and inorganic growth.”