PH contact centers seek ways to attract freelancers

MANILA, PHILIPPINES — The Contact Center Association of the Philippines (CCAP) is looking for ways to attract freelancers while seeking a level playing field with the growing sector.
According to CCAP President Mickey Ocampo, the contact center sector has been affected by the growing freelance industry as the latter becomes more prevalent in rural areas with stable internet connections.
“I would be false if I say it’s not affecting us. It is a matter of how we bring them (freelancers) back to the industry and how we can work with government to also make it a level playing field because they’re also working largely unregulated,” he stated.
Ocampo added that they have been trying to attract freelancers by promoting the benefits and job security in contact center firms. This includes health maintenance organization (HMO) benefits, work and performance incentives, and other programs.
The CCAP chief also expressed the need to bring more freelancers into the local contact center sector to help achieve the Philippine IT-BPM Industry Roadmap 2028’s goal of generating up to 1.1 million jobs.
The Philippine IT-BPM sector aims to employ 1.7 million full-time employees and generate $35.9 billion in revenues in 2023, outpacing the $32 billion in revenues and 1.6 million full-time employees recorded in 2022.
Earlier this year, financial services firm Payoneer revealed that 46% of freelancers saw increased demand for their services.
Monique Avila, Payoneer’s Country Manager for the Philippines, said a “growing number” of businesses rely on freelancers due to their “convenience, flexibility, and outstanding quality of work.”