Raya CX appoints Alaa ElKhishen as CEO
CAIRO, EGYPT — Business process outsourcing company Raya Customer Experience (RCX) has appointed Alaa ElKhishen as Chief Executive Officer, effective April 2024.
ElKhishen brings over three decades of extensive experience in the telecommunications, outsourcing, and technology sectors.
Alaa Elkhisen’s impressive career trajectory
Prior to joining RCX, ElKhisen was the CEO of WebHelp Egpyt, where he led its launch and expansion to Saudi Arabia.
Before Webhelp, ElKhishen held executive positions at Majorel UK and ECCO Outsourcing, where he spearheaded the company’s growth to become one of the leading BPO providers in the Middle East.
Medhat Khalil Chairman of the Board at RCX welcomed ElKhishen, praising his considerable experience in the BPO segment.
“His proven leadership, extensive industry knowledge, and commitment to excellence make him the ideal candidate to lead our company forward in an ever-evolving marketplace,” Khalil said.
“I am honored to join Raya Customer Experience as CEO and look forward to working with the talented team to drive innovation, deliver exceptional customer experiences, and continue our journey of growth and success,” said ElKhishen.
Egypt as an emerging outsourcing hotspot
Egypt is quickly emerging as a key player in the BPO landscape. The country jumped to 11th from 3rd place in just a year on the 2023 Offshore BPO Confidence Index, as evaluated by Ryan Strategic Advisory.
This achievement highlights Egypt’s emergence as a global BPO hub, driven by its multilingual talent pool and business-friendly environment.
The report commends Egypt’s initiatives in enhancing language and soft skills training for graduates, catering to offshore clients’ needs.
Egypt’s robust digital infrastructure and supportive government policies have also contributed to its appeal as a preferred BPO destination.
Major companies are increasingly expanding their presence in Egypt, attracted by lucrative incentives and a skilled workforce.
Exports from Egypt’s BPO sector grew from $4.5 billion in 2022 to $4.9 billion in 2023, with ambitious targets to reach $9 billion by 2026 and create over 200,000 direct jobs.
