Redington partners with Axis for India surveillance market
CHENNAI, INDIA — Redington, a Chennai-based technology solutions provider, recently established a strategic partnership with Swedish surveillance leader Axis Communications to expand security solutions across India.
Strategic market expansion
The partnership leverages Redington’s extensive distribution network of 55,000 channel partners to deliver Axis Communications’ advanced surveillance technology throughout India’s diverse market segments.
This collaboration specifically targets key sectors including government infrastructure, data centers, transportation systems, critical infrastructure, and global manufacturing facilities.
“We are excited to partner with Axis Communications to introduce their state-of-the-art surveillance solutions to a wider audience in India. This collaboration aligns with our goal to offer businesses top-notch technology that facilitates digital transformation,” said R Venkatesh, President of Technology Solution Group, Redington Limited.
“Through our extensive partner network, we are confident in our ability to enhance security and business performance for organizations of all sizes across the country.”
For Axis Communications, this partnership is part of a five-year growth strategy for India.
“With the growth projection for India over the next five years, it was important for us to partner with a trustworthy brand like Redington,” said Carl Malmqvist, Regional Director for South Asia Pacific at Axis Communications. The company’s focus includes expanding its footprint in India by onboarding new partners and reaching untapped markets.
Market impact and reach
Axis Communications, known for its innovative surveillance products such as fixed cameras, PTZ (Pan, Tilt, Zoom) cameras, thermal cameras, and intelligent analytics systems, will benefit from Redington’s wide partner network, which spans across India’s Tier 1, Tier 2, and Tier 3 cities.
Axis Communications, founded in 1984 and headquartered in Lund, Sweden, operates in over 50 countries with a workforce of around 4,000 employees. Their mission is to create a smarter, safer world through advanced security technologies.
Meanwhile, Redington, a Fortune India 500 company with a presence in 40 markets, will help distribute Axis’ solutions in sectors including government, transportation, critical infrastructure, and manufacturing.
