Rooled, SpendHound partner on free SaaS spend management
NEW YORK and CALIFORNIA, UNITED STATES — Rooled, an outsourced finance firm catering to high-growth startups, has announced a strategic partnership with SpendHound, a subsidiary of YipitData and the Software-as-a-Service (SaaS) spend management platform on G2.
The move integrates SpendHound’s automated discovery tools directly into Rooled’s CFO offerings, equipping founders with real-time visibility into software expenditures to eliminate waste during critical growth phases.
Free SaaS spend visibility for early-stage startups
As companies grow from seed to Series B, technology costs tend to become decentralized across groups, making it difficult for finance executives to obtain an accurate view of aggregate expenditure.
As Johnnie Walker, Director at Rooled, states, “By partnering with SpendHound, we’re giving our CFOs and controllers a powerful, data-driven way to help clients for free without adding complexity.”
Rooled is a fractional CFO and controller firm that specializes in serving early-stage companies and is incorporating SpendHound to address specific issues.
By integrating the platform into their clients’ finances, Rooled ensures that startups have a centralized view of their technology investments from the beginning and do not have to contain expenditures once they are incurred.
This access to real-time data is also a fundamental shift in how startups approach vendor management. With the help of SpendHound, Rooled’s clients will access information on existing spending, contracts, and renewal dates to avoid unexpected expenses and oversight failures.
It provides real-time pricing data for over 250,000 vendors, based on de-identified data submitted by over 1,000 member companies.
The motion enables startups to see what comparable enterprises actually pay, giving them tangible bargaining power to secure better terms and minimize software waste.
Reducing software waste with real-time pricing benchmarks
The partnership provides a strategic framework for startups to scale their technology infrastructure with confidence.
Rooled’s tech-forward approach to outsourced accounting and tax advisory is enhanced by SpendHound’s vendor performance intelligence, moving the conversation from mere expense tracking to strategic investment.
The clients are now able to make informed choices about which tools to retain, upgrade, or discontinue, and ensure their technology stack evolves in line with their business objectives and actual usage patterns.
Moreover, SpendHound, trusted by firms such as ZoomInfo, Datavant, and Clear, helps companies reduce their software spend by an average of 30%.
James Hart, President of YipitData and Executive Partner of SpendHound, notes, “Through our partnership with Rooled, we equip CFOs and controllers with free, actionable data to help their clients get ahead of vendor renewals, advise their clients more strategically on new vendor purchases, and secure competitive pricing to support long-term growth.”
