Sama boosts BPO investments in Kenya
NAIROBI, KENYA — Data annotation solutions provider Sama outlined its plans to increase its Business Process Outsourcing (BPO) investments in Kenya, recognizing the country as a prime hub for global delivery and risk mitigation in machine learning.
This strategic decision follows discussions with Kenya’s Ministry of Investment, Trade, and Industry and the BPO Association of Kenya.
Sama VP of Global Delivery Annepeace Alwala, praised Kenya’s robust talent pool and burgeoning BPO sector as key influencers in the company’s decision.
She noted that Sama’s data curation, annotation, and validation services are trusted by over 25% of Fortune 50 companies for their machine-learning projects.
Sama has operated in Kenya since 2011 and now employs over 3,000 staff across Africa, offering a wide range of BPO services, including data validation and image/video annotation.
Despite past controversies involving Meta and OpenAI, Sama CEO Wendy Gonzalez remains positive about Kenya’s potential in the global BPO market.
Gonzalez commended the nation’s skilled labor, multilingual capabilities, and cultural compatibility as crucial components of Kenya’s competitive advantage in global outsourcing.
Sama’s increased investment in Kenya signals a promising future for the country’s BPO sector. It also helps attract more global businesses looking to outsource their operations, create jobs, and stimulate the country’s economic growth.
