Short videos, AI tools on the rise among businesses
NEW YORK, UNITED STATES — More businesses now realize the value of short-form video content, generative AI tools, and strategy experts on their operations, said freelance services marketplace Fiverr.
In its Spring 2023 Business Trends Index, Fiverr said business leaders are now increasingly aware of the performance value of short-form video content. The index data shows business leaders and marketers are investing more in this channel and similar platforms, taking advantage of short-form videos’ ad potential and exposure.
Given the dramatic popularity of YouTube Shorts specifically, searches for “YouTube Influencer” within Fiverr increased by 145%.
At the same time, many companies want to integrate AI into their business platforms and work with skilled freelance developers to build custom solutions. Since the beginning of the year, earnings for freelancers offering technical AI services—such as AI app development—were responsible for most of the revenue for AI-related services.
Meanwhile, searches for freelancers with expertise as strategists on Etsy and Shopify saw a major uptick as business owners sought guidance on drawing in new and retaining existing customers in a challenging market.
“While many business leaders are confronting the challenges of an unstable economy, never before have there been so many advanced tools and technologies at their fingertips,” said Hila Klein, COO of Fiverr.
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Disclosure: Outsource Accelerator uses AI tools in the backend of its editorial workflow. Every article is reviewed and verified by a human editor before publication.
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