Simply Contact launches global CX advisory board to expand expertise
WARSAW, POLAND — European customer service outsourcing provider Simply Contact has announced the launch of its global Advisory Board, marking a key milestone in its bid to strengthen its international footprint and bring world-class expertise to its operations.
The company said the move is designed to provide strategic guidance, accelerate innovation, and further establish its role as a trusted partner in the global outsourcing industry.
Simply Contact’s advisory board brings top CX expertise
The Advisory Board brings together three respected leaders in customer experience (CX) and operations, each offering fresh perspectives shaped by years of global experience.
Jerry Angrave, founder of the consultancy Empathyce, is widely respected for his work in designing inclusive customer journeys and advising aviation and SaaS companies. He also sits on accessibility boards for Virgin Atlantic and Heathrow Airport.
Joining him is Iryna Shevelova, Head of Enablement, Customer Care at Grammarly, where she has been instrumental in driving operational excellence at the AI-powered writing assistant platform trusted by over 40 million users. With over 15 years of experience in workforce management and IT support, she also founded Collabro, a tool that fosters professional connections at live events.
Rounding out the team is Nabil Kachour, who has overseen the scaling of global customer service teams at companies such as Groupon, Zalando, and Evaneos. He currently leads customer service operations at FREE NOW, a leading European mobility platform under Lyft, active in more than 150 cities.
Simply Contact expands global presence in customer support
According to Ellina Bronnikova, Simply Contact’s Chief Marketing Officer, the Advisory Board represents a “major achievement” in the company’s journey to expand globally.
“The combined knowledge of these leaders enables Simply Contact to deliver outstanding results for clients and create advanced support approaches for the evolving customer experience environment,” she said.
Founded in 2013, Simply Contact now manages over 10 million customer interactions each year, supporting top brands across aviation, e-commerce, IT, and mobility.
With offices in six countries and over 700 professionals, the company has established a reputation for delivering multilingual, multichannel support tailored to the needs of international businesses.
Innovation drives next phase of outsourced CX
In addition to focusing on cost-effectiveness, outsourcing providers are shifting their attention to innovation, knowledge, and value creation, as seen by the development of an Advisory Board.
Simply Contact’s move is a sign of a change in the market that requires businesses to not only manage their scope but also quickly adapt to new technology and consumer needs.
Companies like Simply Contact, which combine strategic insight with operational expertise, are leading the way in the next phase of the outsourcing sector as more people demand tech-driven, flexible customer care.
Simply Contact is currently subscribed to the Outsource Accelerator (OA) Source Partner Program, a powerful tool that helps BPO firms with marketing, sales, and business intelligence.
