Sitel Group rebrands to Foundever after acquiring SYKES

MIAMI, UNITED STATES — Sitel Group, one of the biggest global providers of customer experience (CX) solutions, unveiled it has transitioned to Foundever.
This new identity amplifies the company’s commitment to be the CX team behind leading global brands.
“Launching Foundever is a chance to bring us back to our entrepreneurial roots and simplify CX for the brands we support,” said President, Foundever Chief Executive Officer (CEO) and Co-founder Laurent Uberti.
Founded 30 years ago, the company has developed from a small startup to a massive global firm with a revenue of US$4 billion.
Business optimization and sales and retention, self-service and bots, analytics and AI, and social media CX are among the vast array of services Foundever offers.
Since purchasing Sykes Enterprises, Inc. (SYKES) in 2021, the firm has established itself as one of the world’s top three CX service providers.
With the expertise of its 170,000 employees, Foundever services over 750 companies across the Americas, Asia Pacific, Africa, and Europe.
Foundever is a global CX solutions leader and Business Process Outsourcing (BPO) services provider headquartered in Miami, Florida, United States. Its industry expertise helped the firm land the 16th spot in the Time Doctor OA500, the first objective index of the world’s top 500 outsourcing companies.