SupportYourApp wins four Business Brilliance Awards in 2026
DELAWARE, UNITED STATES — SupportYourApp has won four honors at the 2026 Business Brilliance Awards, a recognition that highlights the company’s rapid AI-driven transformation of customer experience.
The company received a Brilliance Award for Brand Brilliance, which is awarded to the standout entry that best demonstrates consistent growth, strong financial performance, and brand recognition. It also received a Silver Award for Brilliance in Customer Service, which recognizes organizations that have demonstrated exceptional dedication to delivering outstanding customer experiences.
The company’s Chief Executive Officer (CEO) and Managing Partner, Daria Leshchenko, was also named CEO of the Year (Brilliance Award Winner) and Entrepreneur of the Year (Gold Award Winner), reflecting her leadership that brought rapid growth and innovative development to the company.
AI-driven customer experience transformation
The Business Brilliance Awards, which are part of the International Brilliance Awards 2026, recognize organizations and individuals worldwide for exceptional business performance in combining strategy, innovation, and purpose to achieve measurable success and sustainable growth.
SupportYourApp received the awards as the company improved its customer experience operations through its ongoing transformation, which now uses automation to handle 80% of typical customer inquiries while human consultants deal with more important customer interactions.
“Automation now handles up to 80% of the company’s routine inquiries, reducing response times by 50% and increasing resolution rates by 68% across channels. This hybrid approach allows consultants to focus on complex, high-value interactions while AI manages repetitive tasks,” Leshchenko said.
The company started its operations in 2010 as a customer support department based in Kyiv, Ukraine, and has expanded as a global Support-as-a-Service business which employs more than 1,500 professionals to serve customers in more than 90 countries who speak 60 different languages.
Over the past year, SupportYourApp accelerated its AI integration strategy, embedding tools like Quidget and Voice AI into multichannel workflows to improve efficiency and service consistency.
Leadership strategy for global Support-as-a-Service
According to Leshchenko, the awards represent a company-wide strategy rather than a personal achievement.
“These awards affirm our long-term strategy, and I am grateful to our team for their commitment. We have shown that sustainable growth comes from providing the right tools and environment, and not from pushing people to their limits. By implementing a deliberate system instead of relying on individual heroics, we have made excellence a consistent result,” Leshchenko said.
The company positions itself as a hybrid partner, combining automation with human expertise instead of replacing talent.
The company is also developing additional AI Voice technology that will enable better support for multiple languages while meeting its compliance requirements for PCI DSS Level 1 and ISO standards. The company provides its compliance services to businesses that operate in markets with strict regulatory requirements.
As outsourcing providers rethink their operating models amid AI advancements, SupportYourApp’s success provides a complete model for success. The company establishes a new standard for future global customer support by integrating AI into its operations while giving its human workforce decision-making authority.
“By empowering our team with the right tools and clear processes, we have created an environment where innovation and customer care go hand in hand,” Leshchenko said, underscoring the strategic balance that drives the company’s award-winning service.
SupportYourApp is currently subscribed as an Outsource Accelerator (OA) BPO Partner. Through OA’s Marketing, Sales, and Source Partner Hubs, the firm accesses a unified growth platform designed to convert high-intent prospects and accelerate deal flow in the outsourcing industry.
