TDCX and SUPA partner to solve AI data labeling challenges
SINGAPORE, SINGAPORE — Business process outsourcing (BPO) provider TDCX has announced a partnership with SUPA, an AI-powered data labeling company.
TDCX and SUPA’s joint effort will focus on enhancing the accuracy and efficiency of data labeling, which is critical for training AI models. Their services promise to combine technological sophistication with human expertise, ensuring high-quality data outputs.
This partnership is particularly timely, as businesses increasingly seek to leverage AI but struggle with the initial steps of data preparation.
Tackling the data labeling bottleneck
According to McKinsey, 72% of leading organizations cite data labeling as one of the top obstacles preventing them from scaling AI use cases. Furthermore, techHQ revealed that 81% of companies report that training AI with data has been more difficult than anticipated.
The TDCX-SUPA partnership seeks to alleviate these challenges by providing an all-in-one solution that leverages SUPA’s advanced technology for handling large datasets. This approach can reduce data processing times by up to five times, enabling companies to train their AI models more effectively and generate greater business value.
Ensuring quality and accuracy in leveraging GenAI
Ms. Lianne Dehaye, Senior Director of TDCX AI, emphasized the importance of accurate and structured data in leveraging generative AI.
She stated, “Without accurate, structured and reliable data, your business simply isn’t ready to leverage generative AI.” Dehaye also highlighted the particular relevance of quality data in customer experience applications, where cultural nuances and bias-free information are crucial.
Mr. Mark Koh, CEO and co-founder of SUPA, touted the platform’s ability to curate and process large training datasets with up to 98% accuracy for labeled data. He explained, “Achieved through our multi-stage human-in-the-loop approach, this proactive validation process empowers annotators to act as data model teachers, thus minimizing potential errors or routing issues.”
Comprehensive solutions and global reach of TDCX and SUPA
TDCX, headquartered in Singapore, employs over 17,800 people across 30 campuses globally, serving clients in various sectors including fintech, gaming, technology, and e-commerce.
The company landed the 18th spot in the OA500 2024, an objective index of the world’s top 500 outsourcing companies. This is a major improvement from the 2023 Time Doctor OA500, where the outsourcing company placed 31st.
It is also subscribed to the Outsource Accelerator (OA) Source Partner Program, a powerful tool that helps BPO firms with marketing, sales, and business intelligence.
SUPA, on the other hand, has developed a reputation for quality in data labeling across multiple industries such as healthcare, consumer retail, and agriculture. Their AI-assisted platform has handled over 100 million data points, supporting startups to established enterprises in enhancing their AI capabilities.
The collaboration between TDCX and SUPA brings together TDCX’s global scale and strong client network with SUPA’s expertise in diverse industries and data types. Both companies are ISO27001, SOC2, and General Data Protection certified, ensuring secure data management practices.
