TELUS International rebrands to TELUS Digital Experience
VANCOUVER, CANADA — Digital customer experience (CX) provider TELUS International recently announced its rebranding to TELUS Digital Experience.
This strategic move, set to be completed in the third quarter of 2024, highlights the company’s evolution and expertise in artificial intelligence (AI) and generative AI (GenAI) solutions.
The rebrand also aims to position TELUS Digital Experience as the go-to partner for global brands seeking advanced digital transformation and customer experience solutions.
Digital CX provider evolves into AI-powered transformation partner
Darren Entwistle, TELUS President and CEO and TELUS International Board Chair, emphasized the significance of this rebranding.
“Our new brand will showcase our focus on delivering innovative and human-aligned AI outcomes and exceptional experiences for our customers and partners globally,” he stated.
The rebranding reflects TELUS Digital Experience’s commitment to leveraging AI to enhance customer interactions and streamline business processes.
The company aims to build on the strength and global recognition of the TELUS brand while better reflecting its capabilities as a leading end-to-end digital transformation partner.
Advanced AI solutions and proprietary technologies
The TELUS Digital Experience brand highlights the company’s expertise in AI and GenAI solutions. This includes the creation of intellectual property and the development of proprietary software, tools, and platforms.
Key offerings include the GenAI Jumpstart accelerator, which delivers virtual assistant prototypes in just eight weeks, and Fuel iX, an enterprise-grade AI engine.
Additionally, the AI Data Platform, featuring Fine-Tune Studio and Experts Engine, optimizes multimodal, multi-language workflows and dataset creation for complex AI use cases.
Jeff Puritt, President and CEO of TELUS International, highlighted the new brand’s alignment with the company’s technological advancements and market presence.
“The TELUS Digital Experience brand embodies our company’s advanced technology and capabilities, and the exceptional talent, knowledge, and skills of our global team,” Puritt said.
“Our evolved market presence also aligns with our sustained focus on meeting our clients’ complex, end-to-end digital requirements, a standard we have maintained for the past two decades.”
Commitment to ethical AI and inclusivity
As TELUS Digital Experience continues to innovate, it remains committed to ethical standards and governance principles. The company aims to foster diversity and inclusivity while proactively mitigating the broader impacts of AI on individuals and communities worldwide.
This responsible approach ensures that TELUS Digital Experience not only leads in technological advancements but also in ethical AI practices.
Despite the rebranding, the company said that there will be no change to the company’s legal name or trading symbol (TIXT).
TELUS Digital Experience will continue to offer best-in-class, end-to-end digital CX and digital transformation experiences, reinforcing its role as a forward-thinking industry leader.
