Thai workers lead ASEAN in AI tech adoption: Jobsdb report
BANGKOK, THAILAND — Thailand has emerged as Southeast Asia‘s frontrunner in artificial intelligence adoption, with 62% of its workforce actively using generative AI tools in both personal and professional spheres.
This positions Thailand ahead of other Southeast Asian nations, including Singapore and the Philippines, in embracing AI technology.
Workforce readiness and adaptation
According to the Decoding Global Talent 2024: AI Edition report by Jobsdb by SEEK, the Thai workforce demonstrates exceptional readiness for AI integration, with 70% of workers actively pursuing upskilling opportunities – significantly higher than the global average of 57%.
Industries such as marketing, IT, and creative sectors are spearheading the country’s adoption of AI technologies. Notably, 83% of Thai employees believe AI will fundamentally reshape their jobs, underscoring a collective eagerness to adapt to the demands of an AI-driven future.
However, concerns remain. Around 27% of Thai workers express unease about potential job security risks posed by AI integration, signaling a need for balanced innovation that considers workforce stability.
Thai professionals are leveraging diverse learning platforms, particularly favoring mobile-based education through self-study videos, online courses, and microlearning platforms. The country’s unique preference for podcast and audio-based learning demonstrates innovative approaches to professional development.
Regional impact and business transformation
Thai businesses are strategically incorporating generative AI into their operations, focusing particularly on recruitment processes and task automation. Workers in fields like business management, sales, and customer service are particularly focused on developing analytical, creative, and language skills.
The report underscores Thailand’s position as a key hub for workforce transformation in Southeast Asia, showcasing how the nation is effectively balancing technological adoption with human capital development.
