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News » Twilio boosts customer data interoperability with new tools

Twilio boosts customer data interoperability with new tools

Linked Audiences, one of Twilio’s innovative tools to enhance interoperability with data platforms and warehouses. Photo from Twilio.

CALIFORNIA, UNITED STATES — Customer engagement platform Twilio has launched its latest innovations, Linked Audiences and Segment Data Graph, at the Snowflake Summit 2024.

These features aim to enhance interoperability with data platforms and warehouses, facilitating better marketing campaigns through real-time, unified customer views. 

“Enhancing interoperability between Segment’s CDP [Customer Data Platform] with data platforms and warehouses helps businesses unlock the full power of their customer data,” said Thomas Wyatt, President at Twilio Segment. 

“The combination brings this critical data to life, making every customer touchpoint and insight immediately actionable. We think of it like turning an analog map into an active GPS system that provides real-time guidance when you need it most.”  

No-code audience builder with Linked Audiences

Linked Audiences, now in public beta, equips marketers with an intuitive audience-builder tool. It enables them to seamlessly leverage customer data from Segment’s CDP and comprehensive data from their warehouses without writing SQL code. This no-code interface allows for quicker, more precise customer targeting, which is critical for maximizing marketing ROI.

“Delivering exceptional customer experiences depends on having complete customer profiles, understanding each customer’s unique history and preferences, and having the ability and tools to act on such information in real time,” said Mila D’Antonio, Analyst at Omdia. 

“Linked Audiences transforms customer engagement by giving leaders access to connected and complete CX customer data, essential tools for building lasting relationships.”

Unlocking data warehouse potential with Segment Data Graph

At the core of Twilio’s new offerings is the Segment Data Graph. This advanced framework builds on Twilio Segment’s legacy of unifying customer profiles, turning data platforms and warehouses from static repositories into dynamic, actionable engines. This enhancement enables detailed audience segmentation and more effective data utilization for analytics, ad tech, and marketing automation.

“Our collaboration with Twilio Segment is strategically aimed at amplifying the value we deliver within our AI Data Cloud ecosystem,” said Onil Gunawardana, Head of Product Marketing Data Cloud, at Snowflake.

“With the enhanced interoperability, we enable marketers to access and utilize our platform’s data in new channels and effectively activate it in real-time at scale, ultimately leading to improved customer engagement and optimized business operations.” 

With over 1 trillion rows of data being synced to the warehouse monthly on the Twilio Segment Platform, the integration with data platforms and warehouses is becoming increasingly popular, especially for predictive AI and operational activities.

Twilio, a Software-as-a-Service (SaaS) company operating across 180 countries, provides tools for business process outsourcing firms (BPOs), allowing them to create personalized experiences for customers globally.

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