Work-life balance tops pay for Singapore workers: Randstad survey
SINGAPORE, SINGAPORE — Work-life balance has emerged as the most important employment factor for Singapore workers, outpacing salary and benefits for the third consecutive year, according to Randstad’s 2025 Employer Brand Research report.
The survey gathered insights from 2,522 employees in Singapore as part of a global study. It found that while both work-life balance and compensation remain top priorities, just over half of respondents rated their employers positively on these points.
“With flexible work arrangements and alternative income sources now common, companies that prioritise work-life balance are better positioned to attract and retain top talent in a rapidly evolving job market,” the report noted.
Generational differences and disengagement risks
The report revealed that Gen Z and millennials (aged 13 to 44) prioritize work-life balance and career progression, while Gen X (aged 45 to 60) places slightly more emphasis on compensation and job security.
Equity – working in a fair and inclusive environment – was also highlighted as especially important to Gen Z, though only 53% felt their unique qualities were appreciated at work, a drop from 2024.
Employee engagement remains a concern, with only 49% of Singapore workers feeling motivated at work. Disengaged employees, who make up 18% of the workforce, are 60% more likely to consider quitting.
Key drivers of disengagement include lack of recognition and limited flexibility. In fact, a separate Randstad survey found that 31% of workers would quit if they lacked sufficient flexibility.
AI’s growing impact and the need for flexibility
The adoption of artificial intelligence (AI) in the workplace is rising, especially among Gen Z and Gen X, while millennial usage has declined slightly. Notably, 44% of Gen Z workers say AI significantly impacts their jobs, and 6% fear potential job loss due to AI.
Despite these concerns, many Singaporeans are starting to view AI as a supportive tool rather than a threat.
The findings send a clear message to employers: in Singapore’s competitive talent market, balance, equity, and flexibility are no longer perks, but essential for attracting and retaining staff.
