YesMadam’s fake firing stunt sparks global mental health debate

NOIDA, INDIA — Home salon services company YesMadam faced backlash after a controversial social media post claiming they had fired 100 employees for being stressed. 

The marketing stunt, intended to raise awareness about workplace stress, has instead drawn criticism for its insensitive approach to mental health issues.

YesMadam’s controversial campaign and backlash

In a now-deleted LinkedIn post, employee Anushka Dutta shared what appeared to be a leaked HR email. It stated that employees who reported feeling stressed in a mental health survey would be terminated immediately. The post quickly went viral, triggering widespread condemnation from employees, customers, and mental health advocates.

Damage control and new initiatives

YesMadam quickly issued a clarification, revealing that no employees had actually been fired. “We sincerely apologize for any distress caused by recent social media posts suggesting we dismissed employees for being stressed,” the company stated in a LinkedIn post. 

To make amends, YesMadam announced the introduction of a “de-stress leave policy,” offering six paid leave days and complimentary spa sessions to employees.

“Happy employees build stronger businesses, and we’re here to lead the way in creating a culture that reflects this belief,” the company explained. 

Industry professionals condemn the approach

Marketing professionals strongly criticized the campaign’s execution.

“Using a grave issue like layoffs—a reality affecting millions—to promote a product is as irresponsible as it is tasteless,” said Aparna Mukherjee, a Mumbai-based communication branding executive.

“Such a tone-deaf and insensitive PR stunt to generate buzz. Stress, job insecurity, and the trauma of mass layoffs are daily realities for many, and trivializing these experiences to create attention is deeply troubling,” added Agrima Sharma, a marketing communication specialist.

The controversy highlights a deeper issue in India’s work culture, where employees work an average of 46.7 hours per week, making it one of the most overworked nations globally, according to the International Labour Organization.