100 UK companies sign-up for permanent 4-day workweek

A hundred companies in the United Kingdom (UK) signed up for a permanent four-day working week following several months of trial on the new work model.
According to the group 4 Day Week Campaign, the 100 companies employ 2,600 staff – a tiny fraction of the UK’s working population. However, they are hopeful that these firms will be the “vanguard of a major shift” in Britain’s approach to work.
Among the companies who have signed up is the UK-based banking firm Atom Bank. Awin CEO Adam Ross said adopting the four-day week was “one of the most transformative initiatives we’ve seen in the history of the company.
“Over the course of the last year and a half, we have not only seen a tremendous increase in employee wellness and well-being but concurrently, our customer service and relations, as well as talent relations and retention also have benefited,” he added.
Joe Ryle, UK Director of the 4 Day Week Campaign, said that there was increasing momentum in the adoption of the four-day week, even as companies brace for a long recession.
Out of 70 companies participating in the campaign’s trials, 88% said that the four-day week was working “well,” while 95% said that productivity had either stayed the same or improved since the introduction.
Most of the companies that have officially adopted the four-day workweek are in the services sector, such as technology, events, or marketing.