Fusion reveals new brand identity and logo redesign

Global business process outsourcing (BPO) provider Fusion BPO announced its new corporate brand identity and redesigned logo. The firm dropped BPO from its brand identity, and from now on will be known as “Fusion.”
Kishore Saraogi, co-founder and director of Fusion, said the company’s logo and brand identity significantly changed to better represent the BPO provider.
“Our new brand identity better reflects our market-leading position and demonstrates the comprehensive range of end-to-end contact center solutions we bring to our clients across the globe,” added Pankaj Dhanuka, co-founder and CEO of Fusion.
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