Singapore-based PR firm enters PH

Singapore-based public relations firm PRecious Communications recently established its local operations in the Philippines as part of its Greater Southeast Asia expansion strategy.
In a statement, the firm said that they aim to bring more value to their exist8ing and prospective clients with its new office in the country.
PR expert Paolo Alba will lead the company’s Philippine operations as the client service director and country lead. He will be responsible for building relationships with key stakeholders, business development initiatives with potential partners, and recruitment of top talent in the next three months.
PRecious Communications Managing Director and Founder Lars Voedisch said that they have been “aggressively strengthening its presence across the region to better complement its clients’ marketing strategies in Southeast Asia.”
Alba, for his part, aims to double their current Philippine headcount and bring more value to local and regional players in the fintech, insurtech, healthtech, and startup industries by the end of 2022.
“I have been working alongside Voedisch and Gupta to identify strategic ways to support our clients in the region as they grow their businesses in this market. PRecious competitive advantage is our ability to provide regional capabilities and local expertise in every market we operate in,” he concluded.