Accenture acquires Parsionate to boost AI capabilities in Europe
FRANKFURT, GERMANY — Leading global professional services and outsourcing firm Accenture has agreed to acquire data consultancy firm Parsionate.
The acquisition will enhance Accenture’s data and artificial intelligence (AI) capabilities and service offerings to clients in Europe.
Expanding data readiness and generative AI adoption
According to Christina Raab, market unit lead for Accenture in Germany, Austria and Switzerland, businesses must be ready to harness AI in their daily operations.
Research from Accenture showed that 75% of C-level leaders plan to increase their spending on data and AI in 2024, compared to 50% in 2023.
“Parsionate’s holistic data expertise, from strategy development to technology implementation, will enhance our ability to provide clients with highly tailored and effective data-driven solutions that will help them harness the transformative power of generative AI,” she added.
Meanwhile, Kathrin Schwan, who leads Accenture’s Data & AI business in the same region, highlighted Parsionate’s exceptional proficiency in data and analytics, combined with strong international data product capabilities and deep industry expertise.
“The data and AI market is experiencing significant growth, and coupled with Parsionate’s team of senior experts, we can offer an even more comprehensive range of services to help our clients win in this dynamic environment,” she said.
Headquartered in Stuttgart, Germany, Parsionate is known for its ability to translate between data architectures and business context.
Gartner recognized the company as a major service provider in Master Data Management and Data Governance globally. It has offices in Munich, Dortmund and Hamburg as well as in the Netherlands, Sweden and Switzerland.
Following the acquisition, Parsionate’s team of 130 professionals, from data consultants and architects to engineers, will join Accenture Technology’s Data & AI group. The company’s founders, Thomas Sperrfechter and Michael Fieg, will lead the data architecture and management portfolio within the group in Germany, Austria, and Switzerland.
Accenture’s growing AI capabilities through strategic acquisitions
The acquisition of Parsionate is the latest in a series of moves by Accenture to bolster its data and AI capabilities.
In recent months, the company has also acquired customer experience analytics provider GemSeek, process innovator Ammagamma, and data consultancy Redkite.
The acquisition of these AI firms forms part of Accenture’s $3 billion investment plan over three years in Data & AI practice. The outsourcing company aims to double its AI talent to 80,000 workers through hiring, acquisitions, and training.
Accenture ranked #1 in the 2024 OA500, the first objective index of the world’s top 500 outsourcing companies.
