TDCX expands gaming support in Turkey’s booming market
SINGAPORE, SINGAPORE — TDCX, a digital customer experience (CX) solutions provider, has expanded its operations in Istanbul, Turkey (officially Türkiye), to meet the growing demand for gaming support services.
This move comes as Türkiye’s gaming industry experiences rapid growth, with revenue expected to reach $1.5 billion by 2025.
“Our further investment into Türkiye reflects the confidence we have in capturing demand for CX services from gaming companies,” said Sophie Chelmick, Executive Vice President, EMEA, TDCX.
“Our ability to deliver exceptional CX outcomes and top-notch player experiences combined with our deep sector expertise and responsiveness to client needs places us in a strong position to help gaming companies build brand loyalty and a strong following.”
Innovative workplace design
The new TDCX campus is strategically located in Mecidiyeköy, a prime area in Istanbul, within an A+ building.
“Through our strategic location in Türkiye and ability to provide CX support in languages such as Arabic, English, French, and Turkish, we plan to capture both domestic opportunities and those from Europe, West Asia and Africa,” Chelmick added.
This central location facilitates employee engagement and focuses on training, with integrated facilities for monthly facilitator-led sessions and ongoing self-paced learning programs.
TDCX #Türkiye is now relocated to an expanded site!
Read more in our press release here: https://t.co/0sFUimIMUP#CX #Outsourcing pic.twitter.com/fmd89UAluK
— TDCX (@tdcxgroup) August 14, 2024
“Through our interaction with our clients, we identified that hiring remains a challenge for many European companies,” said Melih Çevik, Country Director of TDCX.
“This is why we have put significant thought into creating a workplace that encourages productivity and inspires a learning and high-performing mindset.”
Impressive growth and performance
TDCX’s expansion in Türkiye has been driven by impressive growth, with the company increasing its headcount for a specific global gaming client by 45% in less than two years.
The company’s specialized approach to hiring, which prioritizes passionate gamers, has yielded significant benefits. For one gaming client, TDCX Türkiye has achieved a customer satisfaction score (CSAT) of 85%, reaching the top end of the industry average.
TDCX, headquartered in Singapore, employs over 17,800 people across 30 campuses globally, serving clients in various sectors including fintech, gaming, technology, and e-commerce.
The company landed the 18th spot in the OA500 2024, an objective index of the world’s top 500 outsourcing companies. This is a major improvement from the 2023 Time Doctor OA500, where the outsourcing company placed 31st.
It is also subscribed to the Outsource Accelerator (OA) Source Partner Program, a powerful tool that helps BPO firms with marketing, sales, and business intelligence.
