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News » du partners with Cognizant to accelerate telco innovation

du partners with Cognizant to accelerate telco innovation

Photo from Cognizant

NEW JERSEY, UNITED STATES — United Arab Emirates’ telecommunications and digital services provider du has entered into a five-year strategic alliance with global technology powerhouse Cognizant.

This collaboration aims to accelerate du’s digital transformation and enhance its service quality, positioning the company at the forefront of innovation in the rapidly evolving telecom industry.

Elevating service quality and customer experience

The partnership will see Cognizant providing du with a comprehensive suite of services, including quality engineering and assurance, release management, and automation services. 

These offerings will cover du’s business support systems, operational support systems, and enterprise support systems, as well as digital, data, and integration areas.

“By strengthening our internal capabilities through our relationship with Cognizant, we are ensuring that du is well-positioned to meet future demands, drive innovation, and provide world-class services to our clients,” said Fahad Al Hassawi, CEO at du. 

“This collaboration reflects our commitment to delivering impactful, forward-thinking solutions that improve the lives of the communities we serve.”

Driving innovation with cutting-edge technologies

Cognizant, a Fortune 500 company with a global workforce of over 300,000 employees and annual revenues exceeding $19 billion, brings its extensive expertise to the table. 

The company will support du’s strategic initiatives with enterprise architecture and high-level solution design, aiming to enhance quality and reduce time to market.

Cognizant combines technologies like IoT, AI, and cloud to help clients stay ahead of workforce and market changes. It ranked #6 in the OA500 2024, an objective index of the world’s top 500 outsourcing companies. 

Aligning with UAE’s digital ambitions

This collaboration aligns perfectly with du’s commitment to delivering agile and efficient services, supporting the UAE’s ambitious innovation and growth objectives. 

As a trusted digital telco enabler, du has been at the forefront of the UAE’s digital transformation, offering a comprehensive portfolio of mobile, fixed, broadband, entertainment services, and fintech solutions.

Maged Wassim, Head of Cognizant Middle East, expressed enthusiasm about the partnership, saying, “By leveraging our expertise in quality engineering, we aim to elevate du’s innovative spirit and optimize their operations, empowering them to deliver exceptional client experiences that set new benchmarks in the telecommunications sector across the Middle East.”

Looking ahead: A digital future for UAE’s telco

As the telecommunications industry continues to evolve rapidly, partnerships like the one between du and Cognizant are becoming increasingly crucial. By combining du’s market presence and expertise in the UAE telecom sector with Cognizant’s global technological capabilities, this alliance is set to drive significant advancements in digital services and customer experiences.

The collaboration is expected to benefit du’s customers and contribute to the UAE’s broader digital ecosystem, further cementing the country’s position as a leader in technological innovation and digital transformation in the Middle East region.

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