CDW to acquire data-and-AI firm Lovelytics

ILLINOIS, UNITED STATES — CDW Corp. agreed to acquire Lovelytics, a data and artificial intelligence (AI) consulting firm headquartered in Arlington, Virginia, for approximately $525 million.
The deal expands CDW’s Data & Analytics Practice and adds over 600 specialists with deep expertise in the Databricks platform. The transaction is expected to close in the third quarter of 2026.
CDW adds Databricks expertise to analytics practice
Lovelytics was founded in 2017 and has been named to the Inc. 5000 list of fastest-growing companies three times, with industry-specific solutions across financial services, healthcare, retail, and manufacturing.
Lovelytics was the first consulting partner backed by Databricks Ventures and has received the Databricks Partner of the Year award every year since 2022, giving CDW an exclusive foothold in the fastest-growing data platform ecosystem.
“There is no AI strategy without a data strategy. As our customers move from AI pilots to execution, that journey runs directly through their data. Together, Lovelytics and CDW will help organizations turn data into a strategic asset, accelerating AI adoption, improving decisions and driving stronger business and mission outcomes,” said Christine Leahy, chair and chief executive officer of CDW Corp.
Lovelytics’ 600 specialists accelerate CDW’s AI services
Only 12% of enterprises feel fully prepared with their data for AI adoption, according to Gartner, a gap that CDW targets across its clients in the United States, the United Kingdom, and Canada.
The Databricks Data Intelligence Platform underpins Lovelytics’ delivery model, combining data modernization, analytics, governance, and AI into an integrated offering that CDW customers will now access at scale.
“Becoming part of CDW is the next chapter of that story, and I couldn’t be more excited for that team to help CDW’s customers move faster on data and AI and to take on even bigger challenges together,” said Scott Love, founder and chief executive officer of Lovelytics.
The $525 million price reflects a premium for data services built on the Databricks ecosystem, arriving as enterprises accelerate AI adoption from pilot programs into production deployments.
For business process outsourcing (BPO) buyers and information technology (IT) services providers, the deal illustrates how value-added technology distributors are moving upstream into consulting and managed services as AI spending reshapes enterprise technology budgets.
Lovelytics’ global delivery footprint across the U.S., Canada, Argentina, and Colombia adds an offshore and nearshore staffing dimension to CDW’s capabilities, strengthening the case for integrated data-to-AI services at enterprise scale.
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Disclosure: Outsource Accelerator uses AI tools in the backend of its editorial workflow. Every article is reviewed and verified by a human editor before publication.
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