Airtasker secures $12Mn media deal for growth
CALIFORNIA, UNITED STATES — Airtasker, the global marketplace for local services, is expanding in the United States through media partnerships worth $12 million with Sinclair Broadcast Group and Mercurius Media Capital LP.
This investment brings their total media capital raised in 2024 to an impressive $21.75 million. Through this, Airtasker aims to increase its brand visibility and accessibility, connecting more Americans with local “Taskers” for various services like home repairs, pet care, and event planning.
Strategic media partnerships
The partnership with Sinclair provides Airtasker USA with $6 million in advertising inventory, leveraging Sinclair’s extensive network of 185 television stations across 86 U.S. markets. This collaboration includes access to digital multicast networks like Comet, Charge!, and The Nest, significantly expanding Airtasker’s visibility in the American market.
“At Sinclair, we are always looking for innovative ways to accelerate growth and provide value to dynamic companies that are shaping the future,” said Andrew Schnell, VP Corporate Strategy and Development at Sinclair.
“This deal is just one example of how we are expanding our strategy to include creative partnerships that drive mutual success.”
Similarly, through a multi-year agreement, Mercurius is matching Sinclair’s commitment with an additional $6 million in premium advertising inventory. This partnership enables Airtasker to tap into broadcast, streaming, and digital networks through various partners, including TelevisaUnivision and Willow TV.
“We’re thrilled to support this expansion by leveraging our media capital model to help amplify their growth and bring this innovative approach to even more people,” added Piyush Puri, Founding Partner of Mercurius.
Market performance and growth
Airtasker’s marketplace has already achieved remarkable success, scaling to over $200 million in Australia, while their UK operations are experiencing over 100% year-on-year growth.
In the U.S. market, particularly in Los Angeles, the company has seen extraordinary growth metrics, including a 172% increase in posted tasks and a 223% increase in GMV.
The company’s global presence is substantial, with 3 million Taskers across the U.S., UK, and Australia who have completed 4.3 million tasks. The U.S. market specifically has shown remarkable progress, with completed tasks increasing by 306% year-over-year.
“Our proven media partnership model saw the Airtasker marketplace scale to over $200 million in Australia and we’re now seeing our UK marketplace growing over 100% year-on-year,” said Tim Fung, Founder and CEO of Airtasker.
“Now is the right time to step on the gas pedal and take Airtasker’s mission – to empower people to realise the full value of their skills – all across the US!”Airtasker’s mission remains to empower individuals to realize the full value of their skills, offering flexible work opportunities and contributing positively to the future of work.
