Bewith acquires Radiant to drive Omnia LINK ASEAN expansion
TOKYO, JAPAN — Bewith will acquire an 85% stake in Malaysia’s Radiant Communication, the Tokyo-based contact center and business process outsourcing (BPO) operator announced following a board resolution.
According to a press release, the deal makes Radiant a consolidated subsidiary and marks Bewith’s first overseas move to scale Omnia LINK, its proprietary cloud PBX platform, beyond Japan.
The acquisition positions Malaysia as the launchpad for a broader ASEAN expansion strategy targeting an underserved mid-market contact center segment where major U.S. vendors hold limited presence.
A calculated bet on Malaysia’s contact center market
Bewith chose Malaysia after evaluating multiple countries, citing the nation’s roughly 300,000 contact center seats, multi-ethnic multilingual workforce, and government-led push for IT adoption and cloud migration.
Radiant brings nearly three decades of local experience, operating since 1997 as a partner for the U.S.-based Alcatel-Lucent and more recently for the U.S.-based Genesys, with about 50 employees across two subsidiaries.
The Malaysian firm has also built in-house products including KeyAI, an AI agent solution, and a proprietary customer relationship management (CRM) system, giving Bewith immediate technical depth in the local market.
“Through this share acquisition, we will leverage Radiant’s network construction know-how and presence in the Malaysian contact center industry to accelerate the localization and market penetration of Omnia LINK,” Bewith said in its announcement.
The company added that limited entry by major U.S. vendors, particularly for mid-sized call centers with 50 to 100 seats, leaves “significant room for Omnia LINK to demonstrate its competitive advantage.”
Two-way technology flow between Tokyo and Kuala Lumpur
The deal creates a bidirectional technology pipeline. Bewith plans to localize Omnia LINK with English language input/output support, then use Malaysia as a hub for further ASEAN rollouts, while bringing Radiant’s KeyAI AI agent platform back into Japan to address labor shortages tied to the country’s shrinking working-age population.
KeyAI’s automated post-call processing and multilingual voice and chat capabilities are positioned to strengthen Bewith’s domestic value proposition.
“By capturing growth in overseas markets, we aim to further increase the sales ratio of the Omnia LINK external sales business and achieve growth levels difficult to realize in Japan alone,” Bewith stated.
Japan’s cloud PBX market is projected to grow more than 10% annually, and the company views higher-margin software sales as critical to funding sustainable growth beyond labor-intensive BPO.
The transaction reflects an accelerating cross-border consolidation trend in the global outsourcing industry, where players including Concentrix, TaskUs, and TDCX have moved aggressively to bundle contact center operations with proprietary AI and cloud platforms.
As enterprise clients demand integrated technology and service offerings, Asia-Pacific BPOs are emerging as a strategic battleground for software-led outsourcing growth.
