The Cebu Chamber of Commerce and Industry (CCCI) said there is a need to focus on Cebu’s creative sector to boost the city’s economy as the traditional business process outsourcing industry is being challenged. Virgilio Espeleta, CCCI president, said Cebu’s creative sector, which includes the film industry, animation and game development, has “tremendous employment potential” and this should be developed. Espeleta cited that the Manila-based Toon City, now the number one outsourcing company for animation and development, only began as a traditional animation service provider for Walt Disney Television Animation, but then expanded into a preferred subcontracting animation facility in Asia.
The creative sector is an engine of innovation and urban development, according to urban economist Richard Florida. Businesses under the “creative” category include advertising, architecture, design, designer fashion, interactive leisure software, publishing, radio, software, television and film.