Genpact buys Something Digital to bolster experience business

Genpact buys Something Digital to bolster experience business

Global professional services firm Genpact announced the acquisition of Something Digital as part of the expansion of its experience business, Rightpoint.

The addition of Something Digital’s commerce expertise to Rightpoint’s customer experience leadership, will further enable Genpact’s ability to drive experience-led transformation at scale for clients across industries.

As part of Rightpoint, Something Digital’s capabilities will prove critical to future business success as its strategists, engineers, designers, and leaders continue to focus on and provide B2B and B2C companies with experience-driven creative and digital commerce solutions.

“This acquisition reinforces our ability to help our clients create competitive advantage, with an end-to-end digital commerce offering that puts customer experience front and center,” said Rightpoint CEO Ross Freedman.

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