Gold’s Gym targets BPO market for expansion
US gym chain Gold’s Gym is planning to open 30 more fitness clubs in the next decade and banks on BPO and other corporate clients for its expansion, according to its CEO Mylene Dayrit. Around 40% of Gold’s Gym’s memberships are from companies that provide fitness incentives to their employees. These corporate clients include Ayala Land, San Miguel, HP, Johnson and Johnson, and McDonald’s. Gold’s Gym is planning to have earlier opening times to attract early risers. Currently, their branches open at 6 a.m., same as with their rival Fitness First. Dayrit said that the weak peso has not yet really affected imported fitness equipment as it gets preferential treatment, but that Gold’s Gym is watching carefully staffing costs and power rates.
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