Hero Digital merges with Avionos

CALIFORNIA, UNITED STATES — Hero Digital has announced its merger with Avionos, a renowned digital technology consultancy, in a strategic move to enhance digital commerce capabilities. This union aims to solidify a dominant presence in the Salesforce and Adobe landscapes, merging their B2B and B2C commerce expertise.
“Avionos’ depth of expertise in B2B commerce is unparalleled in the industry, and this partnership marks a step of significant acceleration in Hero Digital’s path to becoming an end-to-end service provider in the digital commerce space,” said Jay Dettling, CEO of Hero Digital.
With a legacy of successful projects for top-tier businesses such as TransUnion and Abbott, the Avionos team, helmed by industry stalwart Scott Webb, brings in-depth B2B commerce know-how.
Scott Webb, Avionos CEO, voiced his enthusiasm, “We’re excited to join forces with Hero Digital to accelerate our growth, bringing together Hero Digital’s strategy, creative, marketing and technology capabilities with Avionos’ technical expertise in Adobe and Salesforce B2B commerce marketing.”
Concurrently, Hero Digital will shift its headquarters to Chicago, Avionos’ home base. This merger follows Hero Digital’s recent acquisition of B2C commerce firm Omnichannel and indicates a trajectory of rapid expansion in the customer experience and digital transformation domain.
Hero Digital has had seven acquisitions so far, according to Crunchbase. Avionos was its second purchase this year following its Omnichannel acquisition in January.