Horatio opens Honduras hub to expand nearshore CX network
FLORIDA, UNITED STATES — Horatio, a Miami-based customer experience and business process outsourcing (BPO) provider, marking its third nearshore market alongside existing operations in the Dominican Republic and Colombia.
According to a press release, the facility launches with approximately 500 seats and an initial workforce of 20 to 60 employees, targeting the country’s bilingual talent base and direct proximity to United States time zones. No financial terms for the expansion were disclosed.
Honduras hub extends Horatio’s nearshore CX strategy
San Pedro Sula offers time zone alignment with the eastern United States, strong English proficiency, and cultural affinity with North American markets — factors Horatio cited as central to delivering seamless client programs at scale.
The new site will support Horatio’s full service portfolio, including customer experience, trust and safety, and back-office operations across healthcare, fintech, e-commerce, and consumer services.
“As our clients’ needs evolve, we are doubling down on nearshore growth with a focus on quality, compliance, and scalable operations,” said Jose Herrera, CEO and co-founder of Horatio.
The Honduras hub reinforces Horatio’s strategy of building a contiguous Latin American delivery network that keeps all operations within the U.S.-adjacent time zones, reducing handoff friction and accelerating client program ramp times.
In-office model targets data security and compliance
Horatio operates an in-office delivery model across all markets, a deliberate departure from the hybrid and remote-first structures that many CX providers adopted during and after the COVID-19 pandemic.
The facility will carry Horatio’s ISO/IEC 27001 certification, which governs information security management and is a baseline requirement for enterprise clients in regulated industries such as healthcare and fintech.
“Honduras presents a tremendous opportunity to expand our footprint while delivering the high-performance, human-centered operations our partners depend on,” said Jared Karson, CFO and co-founder of Horatio.
That in-office, compliance-certified model serves as a direct competitive response to the data security risks that regulated-industry buyers associate with distributed CX delivery.
The Honduras opening reflects broader nearshore BPO expansion across Central America as providers seek alternatives to long-haul offshore delivery in the Philippines and India.
Guatemala, Honduras, and El Salvador have attracted growing BPO investment over the past five years, with bilingual talent availability and U.S. time zone alignment emerging as the primary drivers for contact center location decisions.
The Latin American nearshore CX market has expanded steadily as healthcare fintech, and e-commerce companies prioritize cultural alignment and regulatory compliance over the cost-per-seat savings that offshore delivery once offered.
