HubSpot to acquire Clearbit to enhance B2B customer insights
MASSACHUSETTS, UNITED STATES — HubSpot, a Software-as-a-Service (SaaS) company known for its integrated customer growth platform, is set to acquire the business-to-business (B2B) data provider Clearbit, marking a significant leap in data intelligence for HubSpot’s expanding suite of services.
This strategic move promises to enrich HubSpot’s already robust CRM capabilities with Clearbit’s extensive database, offering clients deeper insights into their customers and prospects.
The integration of Clearbit into HubSpot’s system is anticipated to create a powerhouse of customer intelligence, providing users with a rich blend of first-party and third-party data.
Over 400,000 users rely on Clearbit’s robust data across 20 million companies and 500 million decision-makers to identify high-fit prospects.
This is expected to bolster HubSpot’s promise of a comprehensive, AI-driven customer platform.
The synergy between HubSpot’s AI capabilities and Clearbit’s detailed data will provide users with unprecedented tools for market analysis and engagement.
“To cut through the noise with deep relevance, businesses need reliable, high-quality data about their customers. That means enriching your company’s internal customer data with real-time external context,” said Yamini Rangan, CEO of HubSpot.
“Clearbit has always believed that data is fundamental to the best B2B go-to-market teams,” said Matt Sornson, Co-Founder and CEO of Clearbit.
“By joining forces with HubSpot, the industry’s most loved B2B customer platform, we will unlock a whole new level of value for our customers and help all of B2B grow better.”
With this acquisition, HubSpot, which serves over 184,000 customers across the globe, reaffirms its position as a leader in providing comprehensive, data-driven solutions designed to streamline and optimize customer engagement and business growth.
HubSpot has raised $100.5M in funding over six rounds, according to Crunchbase.
The rise of SaaS has transformed the way many companies approach business process outsourcing (BPO). SaaS solutions provide ready-made software services that can be quickly implemented to manage key business processes.
This contrasts with traditional BPO models where companies fully outsource process operations to third-party providers.
With SaaS, companies can now leverage software to manage processes internally while outsourcing only select high-value operations.
