Companies to appoint more Meetings VPs in 2025, expert says
NEW JERSEY, UNITED STATES — The modern workplace is witnessing a significant shift as a new corporate role is emerging – the Meetings Vice President (VP). This dedicated leader will spearhead meetings through strategic planning and execution.
“As companies continue to navigate the complexities of remote and hybrid work environments, the need for structured, efficient meetings will only grow,” said workplace expert Soulaima Gourani in a Forbes article.
“By investing in a Meetings VP, organizations can ensure that their teams are not only communicating effectively but also maintaining a healthy work-life balance.”
Strategic role of Meetings VPs
According to a University of North Carolina survey, 50% of meeting time is considered wasted. The average employee spends nearly 23 hours per week locked in meetings, up from 15 hours just a decade ago.
This explosion in meeting hours has not translated to higher output, with many reporting frustration over unnecessary or poorly run sessions.
Meanwhile, U.S. companies lose up to $37 billion annually due to poorly managed meetings, including miscommunications and ineffective time use.
The role of Meetings VPs is not just about scheduling and administrative oversight; it involves profound transformation of how meetings are conducted.
A Meetings VP’s duties encompass training and mentorship, ensuring employees are equipped to conduct meetings that are inclusive and effective. They also handle reporting and analysis to monitor meeting outcomes and suggest improvements.
Furthermore, they are responsible for the ongoing assessment of meeting health, focusing on metrics that evaluate effectiveness, inclusivity, and efficiency.
Cultural and productivity enhancements
Beyond logistics, Meetings VPs are crucial in promoting an inclusive culture where meetings serve as platforms for all voices, helping to mitigate exclusion and discrimination.
They work towards a balanced approach where meetings are valued but not overused, advocating for alternative communication methods where suitable.
“While AI can significantly enhance meeting efficiency through scheduling, analysis, and automation, it cannot fully address the human elements essential for effective meetings,” said Gourani.
“A dedicated Meetings VP brings a personalized touch, fostering inclusive practices and ensuring diverse voices are heard.”
The role of a Meetings VP is to ensure that these meetings not only proceed smoothly but also contribute to a healthy work-life balance, thereby reducing ‘meeting fatigue‘ and enhancing overall workplace engagement.
“As we look to 2025, this role will become increasingly vital in helping companies navigate the challenges of the digital age, ensuring that meetings are a source of collaboration rather than frustration,” Gourani added.
