Pathlight rebrands as Echo AI, unveils new platform features

CALIFORNIA, UNITED STATES — Customer engagement startup Pathlight has rebranded as Echo AI and has unveiled new features of its call center platform.

According to the firm, the relaunch is a reaffirmation of its commitment to customers in offering services laced with the latest technologies.

Echo AI’s new feature is called Conversation Actions, which allows firms to automatically funnel customer insights into data for marketing campaigns. The firm enumerated several use cases of the new technology. 

One example is that when a customer fields queries about the subscription fee, the platform can enroll them in a retention program.

Additionally, Echo AI can now be used with marketing automation tools from Salesforce, Hubspot, Zendesk, Genesys, and other platforms from other tech companies.

“Historically, customer data was siloed in different departments, along with any potential insights they contained… We believe that every employee should be able to access and benefit from conversation intelligence, as every employee plays a role in serving customers,” wrote Echo AI Co-founder and Chief Executive officer Alex Kvamme.

Echo AI is incorporated as TTSF Inc. and is backed by $35 million in a funding round from California-based Kleiner Perkins and other investors.