PH a key market with good growth potential
Global provider of enterprise software support products and services Rimini Street said that the Philippines is a key market with a good potential for growth despite the pandemic.
Rimini Street Group Vice President and Regional General Manager for Southeast Asia and Greater China Andrew Seow stated the country is one of the company’s priority markets in Asia.
In an interview, Seow noted that they are planning to ramp up their Philippine operations “so we can help local enterprises unlock more savings through optimizing operations, leverage digitalization to help ensure their recovery, resiliency, and growth amid uncertain changes in the business landscape.”
Rimini Street has several Filipino manufacturing, logistics, and distribution companies as customers.
According to a World Bank report, the majority of organizations in the Philippines — including 58 per cent of SMEs and large firms and 63% of micro-firms — leveraged digital solutions to address the impact of the pandemic.
Seow added that even pre-pandemic, “a lot of businesses in the Philippines have already started their digital transformation journey.”
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