RCX obtains majority of Gulf CX in a $12.2 million deal

Raya Customer Experience (RCX), a subsidiary of Raya Holding for Financial Investments, has acquired 85% of the shares of leading BPO firm Gulf CX in a $12.2 million deal.
CEO of Raya Holding for Financial Investments Medhat Khalil commented that the company’s philosophy is to seize and look for different services to stand out from competitors.
“Our actual capital is our human resources, on whom Raya is based as one of the leading service providers in the East,” he added.
RCX CEO Ahmed Refky, also expressed his pleasure in the successful deal with Gulf CX disclosing that this will help the company increase its market share and expand its operation in the Gulf region, particularly in Saudi Arabia.
RCX is currently included in the list of Top Global 100 outsourcing companies by the International Association of Outsourcing Professionals (IAOP) in the US.