S&W names Emma Belsham to lead outsourcing teams
TENNESSEE, UNITED STATES — S&W has appointed Emma Belsham as Partner in its Business Outsourcing Services division, giving her leadership of the firm’s Cambridge and Birmingham outsourced finance and accounting teams.
According to a company press release, Belsham brings more than 20 years of professional services experience across technology, life sciences, financial services, retail, and hospitality sectors — with a focus on building scalable finance functions for high-growth businesses.
Belsham takes Cambridge and Birmingham outsourced finance lead
S&W provides strategic finance, outsourced accounting, and CFO-level advisory services to businesses across the UK from offices including Cambridge and Birmingham.
The Business Outsourcing Services division targets entrepreneurs and fast-growing firms seeking scalable finance support without building in-house CFO or accounting teams.
Belsham’s appointment expands S&W’s outsourced finance leadership across two regional offices as Accountancy Age reports growing demand for fractional finance services across UK businesses.
“I’m delighted to be joining S&W at such an exciting stage in its growth journey. Businesses are increasingly looking for flexible finance support and strategic insight to help them navigate change and achieve their ambitions,” said Emma Belsham, Partner in Business Outsourcing Services at S&W.
Appointment reflects S&W’s push into outsourced finance growth
Before S&W, Belsham spent more than two decades helping technology, life sciences, financial services, and hospitality businesses build scalable finance functions.
Her Cambridge and Birmingham teams serve entrepreneurial and mid-market companies at inflection points — scaling operations or entering new markets.
S&W’s outsourced finance model serves clients who need CFO-level insight without the overhead of a full-time senior finance hire.
“Emma’s appointment reflects our continued investment in growing our business outsourcing services offering. Her experience working with entrepreneurial and fast-growing businesses, together with her leadership of our Cambridge and Birmingham teams, makes her a valuable addition to the partnership,” said Donna Bulmer, Head of Business Outsourcing Services at S&W.
The appointment reflects growing demand among UK mid-market businesses for outsourced finance that delivers CFO-level strategy without the cost of a permanent hire.
For the BPO market, outsourced CFO services follow the same logic as HR and legal outsourcing: specialist capability without the overhead of a full-time executive, a model that ACCA research links to emerging outsourced finance demand across company sizes.
As UK businesses face financial complexity and economic uncertainty, demand for flexible finance outsourcing is expected to grow across company sizes and sectors, a trend the ICAEW has identified in UK finance transformation guidance.
