NEW DELHI, INDIA — Tech Mahindra, a digital transformation company, has partnered with Amazon Web Services (AWS) to build a sports cloud platform aimed at delivering immersive and personalized fan experiences globally.
The strategic collaboration was formalized in September 2023 between the India-based information technology services provider and the cloud computing giant.
Tech Mahindra will leverage AWS technologies including analytics, artificial intelligence (AI), machine learning (ML), augmented reality and virtual reality (AR/VR), and blockchain to power the new digital platform.
“The platform is positioned to disrupt the sports tech industry by providing opportunities for sports organizations and franchises worldwide to create a delightful fan engagement experience that is built on content and community, leading to commerce,” said Chief Strategy Officer Jagdish Mitra.
The sports cloud will enable enhanced content, community engagement, data insights and immersive experiences for fans. It also promises new revenue streams for sports teams and leagues worldwide.
“Tech Mahindra shares our passion for the sports industry, and our belief that cloud, AI, ML, and emerging technologies will drive the sports technology of the future,” said AWS General Manager Samira Bakhtiar.
The collaboration aligns with Tech Mahindra’s focus on human-centric digital experiences. Tech Mahindra ranked #11 at the Time Doctor OA500, an index of the world’s top 500 outsourcing firms.