ABSI joins CCAP to boost customer experience in Philippine IT-BPM sector
MANILA, PHILIPPINES – Asti Business Services Inc. (ABSI), a subsidiary of the Asticom Group, has partnered with the Contact Center Association of the Philippines (CCAP) to enhance customer experience in the IT-BPM industry.
Aims to drive innovation and digital transformation for clients, ABSI offers business process outsourcing, IT management, and digital services across HR, finance, customer experience, and other domains. The CCAP collaboration aligns with ABSI’s goal of promoting excellence and innovation. CCAP’s High Impact Programs (HIPs) aim to boost industry growth and sharpen domain expertise, ensuring Filipino talent are well-prepared for rapid technological advancements.
ABSI President Mharicar Castillo-Reyes shared her excitement about the partnership, stating, “We are thrilled to join CCAP, an esteemed association that shares our mission of improving the lives of our fellow Filipinos. This collaboration will enable ABSI to expand our reach and further enhance our service offerings, ultimately benefiting our clients and further contributing to the country’s economic recovery.”
On the other hand, CCAP Managing Director Rosario Cajucom-Bradbury, welcomed ABSI and said, “ABSI dedicates itself to ‘Above and Beyond Service Innovation,’ an apt description of what its partnership with us will evolve into as the CCAP moves forward to unprecedented levels of Customer Experience (CX) in the Philippines, including sustainability in the countryside, that is fueled by inclusivity running parallel with innovation and transformative change. On behalf of CCAP, we welcome ABSI in our journey of growth, development, and improvement of the country and the Filipino.”
The partnership positions ABSI as a key player in the industry’s future growth across the Philippines and Southeast Asia. ABSI will leverage its expertise to deliver superior customer experiences.
ABSI, part of the Globe Group, aims to become the top shared services provider in the Philippines and Asia by 2029. CCAP is a leading IT-BPM industry association supporting the sector’s development.
