Conduent gets new global brand identity

Conduent, the business process services unit of Xerox, has unveiled its new global corporate identity, which separates it from Xerox. Ashok Vemuri, CEO of Conduent following the company’s separation, said the new brand identity signifies core ideas behind the company and the value that it creates for clients. Like the name itself, the brand identity reflects the way Conduent will work as an extension of its clients, helping them drive loyalty, retention and customer satisfaction. Conduent will be a Fortune 500 scale business process services company with expertise in transaction-intensive processing, analytics and automation.