Philippine IT-BPM sector rebranding gains support from BPO players: IBPAP
MANILA, PHILIPPINES — Two months after launching its rebranding campaign, the Information Technology and Business Process Association of the Philippines (IBPAP) reported notable advancements.
The campaign aims to elevate the sector’s profile, achieve a $59 billion industry valuation, and create 2.5 million jobs by 2028.
Industry players rally behind IBPAP campaign
IBPAP has received substantial support from major industry players and partner associations. These entities are actively participating in the rebranding efforts, leveraging social media, and incorporating the campaign into their internal strategies.
This collective effort is crucial for positioning the Philippines as a premier global IT-BPM hub.
“We deeply appreciate the support from our member companies,” said Jack Madrid, president and CEO of IBPAP.
“Their engagement on social media and adoption of our campaign internally [is] vital to showcasing the immense talent of the Filipino workforce. We encourage more industry players to join us in this transformative journey.”
Robust job creation and talent development initiatives
As the largest employer in the nation, the IT-BPM industry employed over 1.7 million Filipinos by the end of 2023. The sector’s growth is a testament to its resilience and the dedication of its workforce.
IBPAP continues to invite corporations and individuals to contribute to the rebranding narrative by sharing their IT-BPM experiences on social media, celebrating collective achievements.
“We are not just an industry; we are a collective of world-class talents making a global impact. Being part of the IT-BPM sector means you are part of the Philippines—a nation known for its heart, resilience, and unparalleled skill,” Madrid stated.
The support extended by partner associations and affiliated sectors remains pivotal. These collaborations are essential for achieving the ambitious targets set by IBPAP. The association’s efforts are not only focused on rebranding but also on ensuring sustainable growth through talent development and infrastructure improvements.
With continued support from key players and strategic partnerships, the Philippine IT-BPM sector is well on its way to achieving its 2028 goals, solidifying its position as a global leader in the industry.
